A Clear, Data-driven Diagnosis of Your Marketing Investments, Performance, and Growth Potential

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You’re Investing in Marketing—But Is It Actually Working?

Most organizations struggle to answer simple but critical questions: - Which channels truly drive revenue? - Is our budget optimally allocated? - Are we over-investing in certain areas and under-investing in others? - Do we have the right balance between demand generation and internal resources? The result: inefficient spend, limited visibility, and slower growth.

Bring Clarity, Discipline, and Performance to Your Marketing Investments

The Marketing Performance Audit provides a structured, fact-based view of: - Where your money is going - What is actually driving results - Where the biggest opportunities lie We connect data, financial logic, and execution realities to give you a clear path forward.

A Comprehensive Diagnostic Across Your Marketing Engine

What We Analyse

2. Channel Performance & Contribution
  • 
    • Revenue contribution by channel (paid, organic, CRM, direct, etc.)
    • Efficiency analysis (CAC, ROAS, contribution margin where possible)
    • Identification of over- and under-performing channels
    1. Investment Allocation & Budget Stucture
  • 
    • Breakdown of marketing spend (media, salaries, agencies, tools)
    • Comparison against best-practice benchmarks
    • Identification of structural imbalancesAssessment of current GTM strategy and performance
    4. Activate & Measurement Framework
  • 
    • Review of current tracking
    • Identification of blind spots and biases
    • Assessment of decision-making quality based on available data
    3. Demand Generation vs. Capture
  • 
    • Balance between brand-building and performance marketing
    • Signals of brand strength (direct traffic, branded search, engagement)
    • Risk of over-reliance on bottom-of-funnel channels
    
    5. Organizational & Operating Model
  • 
    • Allocation of resources (internal team vs external spend)
    • Role clarity and execution capacity
    • Alignment between marketing, sales, and leadership
    It's Not About Spending More - It's About Spending Better

    Clear, Actionable Outputs

    We bring a business lens on marketing performance
    • Executive diagnostic report: A clear synthesis of key issues and opportunities
    • Complete a benchmark comparison: Where you stand vs. best-in-class organizations
    • Build budget reallocation scenarios: How to rebalance investments for greater impact
    • Define priority action plan: Concrete recommendations ranked by impact and complexity
    What we do:
    What makes this different:
    We bring a broad perspective:
  • 
    • Digital transformation and modernization
    • Financial logic (investment vs return)
    • Strategic alignment (role of each channel)
    • Operational reality (team, execution, governance)

    Before

    • Marketing Spend - Not align with benchmark
    • Budget Allocation - Not optimal
    • Channel Mix - Disalign and inconsistent with benchmark
    • Attribution - Partial / Last-click biased
    • Visibility - Limited CAC and CLV clarity
    • Execution Model: Ad hoc / reactive
    • Operating Cadence: Inconsistent
    Revenue Efficiency
    58%

    After

    • Marketing Spend - Aligned to growth and benchmark
    • Budget Allocation - Optimal
    • Channel Mix - Balanced and consistent with benchmark
    • Attribution - Multi-touch / Blended
    • Visibility - Clear, actionable metrics
    • Execution Model: Structured GTM motions
    • Operating Cadence: Structured and effective
    Revenue Efficiency
    82%

    What a Performance-Driven Engine Brings

    Built for Companies at an Growth Inflection Point

    What You Can Expect

    This audit is particularly valuable if you are investing significantly in marketing but lack clear visibility, feel your growth is plateauing, suspect inefficiencies in your budget allocation, are preparing for a strategic shift or want to professionalize your marketing function.
    • A clear understanding of what drives your revenue
    • Identification of inefficiencies and wasted spend
    • A more balanced and effective budget allocation
    • Stronger alignment between marketing and growth objectives
    • A foundation for scaling performanceMeasurable pipeline impact
    If you’re questioning the efficiency of your marketing investments, this audit will give you the clarity you need to move forward with confidence.

    Get a Clear View of Your Marketing Performance

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    About Us
    We advise founders, CEOs, and investors on strategy, digital transformation, and value creation to help organizations achieve Rule of 40 performance.
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    ExpertiseAdvisory Programs- Go-to-market performance engine- Marketing performance audit- Scaling up executionAbout meContact
    Contact us
    514.378.0878
    cdesjardins@desjardinsconsultants.com